Over MyPetFrame
MyPetFrame is opgericht in 2020 met een simpele, maar geniale gedachte: huisdieren zijn echte gezinsleden met hun eigen karakter, dus waarom hangen ze niet aan de muur?
Het merk biedt handgetekende portretten van huisdieren, geleverd in een stijlvolle metalen lijst, direct aan de deur. Geliefd door honden, katten en alles daartussenin.
Situatie & Uitdaging
De eigenaren van MyPetFrame - die we kenden van een eerdere samenwerking - benaderde ons met hun kersverse idee. Er waren nog geen volgers, nog geen klanten en nog geen data.
Om de eerste doelstelling van €1M+ omzet te halen, moest er dus gewerkt worden aan alles van content, tot media buying, tot email marketing.
Genomen Stappen
De belangrijkste eerste stap was content. Pakkende video content die organisch overkomt was hiervoor de sleutel tot succes. Niet te gelikt dus, echte ervaringen van baasjes die hun persoonlijke portret ontvingen.
Toen we de eerste winnende concepten hadden gevonden, was het een kwestie van aggresief de budgetten opschalen. De meeste acquisitie liep via Meta, met een stukje demand capture via Google.
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Transformatie
De combinatie van Meta Ads voor Acquisitie en Email Marketing voor Retentie heeft voor een prachtig resultaat gezorgd:
Omzet
Blije baasjes
Impressies
Samenwerking
In hun eigen woorden
Oprichter
Winnende Ads
De combinatie van Meta Ads voor Acquisitie en Email Marketing voor Retentie heeft voor een prachtig resultaat gezorgd:
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